The controversy surrounding Outbound linking finally get a comprehensive explanation shortly. Why online marketers and webmasters are avoiding the link to other websites? Many webmasters feel disadvantage when placing outbound links to other websites, they fear that somehow this could decrease their PageRank. There is much talk about outbound links revolves around two ideas, one that reduces outbound links PageRank, two rushing to exchange with the site would cause adverse impact on inbound links that Google thinks you're using SEO tricks " black hat "(tricks to fool the algorithm on the search engines). But even two of these are not accurate. First, outbound links do not cancel out the positive impact that inbound links do for your website. Suppose your Google Pagerank is 4, and a page on your website with 8 external links, it will not affect anything harmful to your PageRank. It can benefit the PR of other sites, but not at the expense of any PR you in doing so. The PR is good that you brought to the site, either the equivalent of your website's PR divided by the number of outbound links on that page set. So, if PR 4 divided by 8 outbound link means you give ees 0.5 units PR juice. The same logic applies to link internal and benefits the same page in the website to bring together. Two. The second issue is about the idea - if you have outbound links, the consequences of the "bleeding" 2-way link could make Google think you are using fraudulent tactics - is not necessarily true. The first factor is the site you link to be similar to your field. These sites will turn their back link to your site, and it only improves your ranking up only. If you're linking to good sites, no spam or Inbound Link linkfarm, the interaction will not harm your PR. To ensure that outbound links are not harmful, should actively create interactive link through the exchange of messages, noting that the outbound links that are placed around the page, instead create the page "links" or "resources" full of outbound links because Google does not get good reviews and in which they will be less work for improving the Pagerank of the site. The more your site is rated as an address to provide useful information relevant outbound links, the quality of the more benefit you more. While helping to promote other sites through outbound links seem non-intuitive, you will also get a high enough quality inbound links to improve your ad position for your site, which will result more and more of your page to appear on social bookmark sites like Digg and StumbleUpon. So what makes a quality outbound links can really help improve PR? In many cases it would be outbound links to sites that have good PR. The key is, those links must match the information content on your website. An article followed by a long solid list of links will not benefit much for your website. You should strive to link to the blog post on the blogs of quality in accordance with your topic, the resources and links to related content beyond the level of information you have. The sites of this course is to match the content on your website, but it does not necessarily have the same point you make. Links to sites with domain names like. Edu or. Org will be very beneficial, similar back links from sites that are extremely valuable because this site will bring common sense non-commercial and does not seem as you are sentences traffic to your site. Links to sites discussing the subject areas relevant to your website is also very beneficial for you, because it can link to directories like DMOZ or Yahoo Directory. Links to sites that have good position on search results page - assuming that this is not your direct competitors - is also beneficial because they are considered prestigious sites in your field related to . While not necessarily have outbound links to improve PR, they are not as damaging as people often think. Outbound links to sites with high quality and content similar to the information on your web virtually no impact or there is also positive to the PR of the website. The link between the well site to benefit many other sites, and the engineers set up the Google ranking algorithm knows this. Linking out is not it detract from your website, nor does it get you tagged as a spam or black hat SEO tricks. You have nothing to fear about the possibility of outbound links hurt the reputation of his website, instead trying to turn your website into a repository of reference indispensable importance in the market you are opening extraction. If you are currently preparing to embark on online business, you surely agree that blogs are open website gives you the great benefits of advertising with a very short period, in addition, it also provides a perfect environment to improve website rankings through the external links to weblogs or site-related, as mentioned in this article.